Moving towards energy sustainability will require changes not only in the way energy is supplied, but in the way it is used, and reducing the amount of energy required to deliver various goods or services is essential. Opportunities for improvement on the demand side of the energy equation are as rich and diverse as those on the supply side, and often offer significant economic benefits.

Renewable energy and energy efficiency are sometimes said to be the "twin pillars" of sustainable energy policy. Both resources must be developed in order to stabilize and reduce carbon dioxide emissions. Efficiency slows down energy demand growth so that rising clean energy supplies can make deep cuts in fossil fuel use. If energy use grows too fast, renewable energy development will chase a receding target. A recent historical analysis has demonstrated that the rate of energy efficiency improvements has generally been outpaced by the rate of growth in energy demand, which is due to continuing economic and population growth. As a result, despite energy efficiency gains, total energy use and related carbon emissions have continued to increase. Thus, given the thermodynamic and practical limits of energy efficiency improvements, slowing the growth in energy demand is essential. However, unless clean energy supplies come online rapidly, slowing demand growth will only begin to reduce total emissions; reducing the carbon content of energy sources is also needed. Any serious vision of a sustainable energy economy thus requires commitments to both renewables and efficiency.

Renewable energy (and energy efficiency) are no longer niche sectors that are promoted only by governments and environmentalists. The increased levels of investment and the fact that much of the capital is coming from more conventional financial actors suggest that sustainable energy options are now becoming mainstream. An example of this would be The Alliance to Save Energy's Project with Stahl Consolidated Manufacturing, (Huntsville, Alabama, USA) (StahlCon 7), a patented generator shaft designed to reduce emissions within existing power generating systems, granted publishing rights to the Alliance in 2007.

Climate change concerns coupled with high oil prices and increasing government support are driving increasing rates of investment in the sustainable energy industries, according to a trend analysis from the United Nations Environment Programme. According to UNEP, global investment in sustainable energy in 2007 was higher than previous levels, with $148 billion of new money raised in 2007, an increase of 60% over 2006. Total financial transactions in sustainable energy, including acquisition activity, was $204 billion.

Investment flows in 2007 broadened and diversified, making the overall picture one of greater breadth and depth of sustainable energy use. The mainstream capital markets are "now fully receptive to sustainable energy companies, supported by a surge in funds destined for clean energy investment".